A proper dinner
One long table at Sucre, drinks on arrival, and introductions before anyone sits down — so nobody spends the night guessing who is who.
Invitation onlyThe night before DDX London
Fifteen leaders, one table, and an honest conversation about where design and innovation go next.
The conversation
Every leader in the room is being asked the same thing: what does your function look like when the tools can draft almost anything?
That question is too big for a panel and too interesting for a keynote. So we put a small group around one table — people running design, product, brand and innovation where the answer has consequences — and let the conversation go where it goes. Fable brings a sharp view of who gets designed for and who gets left out. DDX brings the room.
Your evening
An unhurried evening in Soho. You arrive, you are introduced to everyone, you sit down, and then one question opens the table. Nobody presents.
One long table at Sucre, drinks on arrival, and introductions before anyone sits down — so nobody spends the night guessing who is who.
Fable and DDX open the table with a single question about the next twelve months, then get out of the way. Everything after that belongs to the room.
Small enough that everyone is heard and nobody performs. Leaders in brand, innovation and design — curated by DDX, hosted by Fable.
Past DDX dinners — the format, in practice.






The guest list
Fable is hosting; DDX is curating the table. Fifteen leaders in brand, innovation and design, in Soho, the night before the conference.
The address
Argentinian, cooked over open fire, in a private room off the main dining room. Two minutes from Oxford Circus, on Great Marlborough Street.




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Restaurant photographs: Sucre. Map data © OpenStreetMap contributors.
Who DDX brings
DDX guests come from the design, product and innovation teams that shape what everyone else copies. People from these companies have joined DDX events, repeatedly.
and teams from
RSVP
Five fields. We confirm every seat personally, so use the email you actually read.
Your seat is reserved
We'll confirm to shortly. Thursday, November 19, 6:30 PM at Sucre — 47b Great Marlborough Street, Soho, London W1F 7JP. DDX London follows the next day at the Museum of the Home.
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